Look at me, blogging two days in a row! Not that I have anything much to say, but it occurred to me that one of the reasons I have been having such a hard time doing something I used to love doing–writing–is because blogging has become more of a burden than a fun thing that I do just because I feel like it. When I first started blogging–just like when all of us started blogging–it was just an online journal and there was no pressure because nobody was reading. Then nobody except my mom and maybe my sister was reading, and they mostly just wanted to know what I was up to because I’m horrible at phone calls and staying in touch. Then I started writing Mizz Information and wrote about business stuff and my blogging life became my professional life. For a while I still felt ok writing about personal stuff, but then as my career evolved and what I did for a living was social media and blogging, I just fell into the habit of writing for fun the same way I wrote for clients. Nothing wrong with that, necessarily, but it’s not exactly what I’d call fun or personally fulfilling or a hobby when you’re caring about writing the most effective headline, SEO, pageviews, etc.
Not that I’ve ever had any kind of blogging success close to Young House Love (which I confess I had never even heard of until I started reading articles about their huge success and inevitable burnout), but I think there’s a lot of this going around with bloggers who started out just blogging for fun and never thinking anyone would even read then eventually having to deal with the stress and tedium of the never-ending quest for things to write about even when you’re not feeling inspired and/or the minefield of writing something that pisses someone off and the ensuing comment mayhem. All the articles about Young House Love just not blogging anymore seem perplexed about why such successful bloggers would just stop; I can understand it perfectly. It’s stressful enough to be doing anything 24/7, which is what blogging/social media management/community management is; to also be doing it with your husband and have it be your family’s source of income? Forget it.
Now blogging seems to have become so much more more of a slog, especially lifestyle blogging with the fancy photos and meticulously-documented DIY projects and all the rest of it; it makes me tired just reading some of the posts because I can’t even concentrate on what the blogger is writing because I’m consumed with thoughts of how much time it must have taken to write the post, take and doctor all the photos, etc. And not even blogging–Instagram is almost worse, especially the fashion Instagrammers who are new moms–just scrolling through their feeds gives me a panic attack as I think back to my own postpartum nightmare days when I couldn’t even get it together enough to shower or eat, let alone get dressed in a fancy outfit, orchestrate a perfect photo of it, tag where all the stuff came from….honestly, it makes the fictional All Fall Down seem pretty plausible and probably not entirely uncommon.
So it feels decidedly old-school to just sit down to write a blog post about nothing much at all–which is the way blogging used to be, at least for me. Back when it was fun and a creative outlet and not about optimization or social media shares or fancy photos. It’s almost fun again.