Everyone loves a humble apology from someone admitting to past wrongs and revealing a change of heart, right? Especially when such a revelation comes from a woman who’s “embarrassed” to confess her past contempt for other women who were dumb enough to put the needs of their families before their “commitment” to what really matters in life: work. Such is the drippy “apology” that appeared in Fortune yesterday by a woman who, now a mom herself, has realized that she can still be committed to work and still demean other women as a means to attaining her own success, just now in the form of a startup staffed “50% moms from around the world” that claims to be “the first global platform matching women in highly skilled positions across tech and digital that they can do from home, or in an office, if they choose.”
Um, that’s great but a) such companies already exist…FlexJobs and countless other gig-based sites that match skilled workers with freelance projects, which, after a quick glance at the Jobs section of the PowerToFly site, is all this new company seems to be. And b) #sorrynotsorry is not a real apology and is actually more insulting to women than the original insult was. That’s great that this chick now realizes that there’s more to life than work and demeaning other women as a means to ensuring your own success in the workplace, but honestly–does she really think that women are stupid enough to buy this as a real apology as opposed to what it clearly is–a publicity stunt to promote her new business? Bravo, you, Katherine Zaleski, and your “powerful essay” that landed you not only in Fortune but now on the Today show. Glad to have been one of the millions of women you belittled to vault yourself into the limelight.